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First MARKETING PROCUREMENT TRAINING available to the public

**  Exclusive training - Limited to 10 delegates per course **

Code:       TPS01 - Marketing Procurement

Dates:      Sunday 25th - Thursday 29th January 2014  (9am – 5pm)

Venue:     The Bonnington Tower Hotel, Jumeirah Lakes Towers, Dubai, U.A.E.

Price:       4,900 USD / 18,000 AED per delegate

Maximise Marketing Budget Impact and Remain Creative!

Marketing and Procurement: Working Together, Reducing Costs, Improving Quality, Leveraging Creativity

This 5-day course is designed to help you identify opportunities to get more from your Marketing budget

and how to reduce it without losing quality or amount of creative material.

Top 3 benefits of attending:

  1. Get Marketing and Procurement to work together successfully

  2. Use Procurement tools to stretch your Marketing budget

  3. Improve quality and governance of your brands' creative needs



  • Understand how company buyers can support Marketing teams

  • Guidance to Brand Managers and Marketing teams on how to identify their sourcing requirements and work with agencies to reduce losses

  • Understand who-is-who and who-does-what in the advertising world

  • Identify opportunities and priorities for the different categories of spend

  • Develop Marketing Services enquiry documentation including appropriate legal requirements



The course covers information, examples and templates for working with:

  • Creative Agencies: ATL, BTL and Digital

  • Secondary Suppliers: Production & Post-Production Houses, Imagery, Music

  • PR & ER Agencies

  • Talent (Models, Celebrities)

  • Sponsorship, Product Placement & Branded Entertainment

  • Brand Activation Agencies (Direct Marketing, Events, Promoters)

  • Research Agencies


This course is of particular interest to all personnel responsible for Marketing and/or Creative spends and budgets, or managing Marketing Services suppliers, contracts or outsource arrangements, including:

  • CMOs, Marketing Directors and Managers, Brand Managers and Assistant BMs looking to get more out of their budgets, or same quality if their budgets are cut

  • CPOs, Strategic Sourcing, Purchasing and Procurement Managers or Buyers eager to leverage resources and not only have an impact on Spends, but also on Sales

  • CFOs and other Finance Managers and stakeholders responsible for bottom line results


  • How to develop a CRM plan for collaboration between Procurement and Marketing

  • How to write a Marketing Sourcing Strategy and Recommendation

  • How to benchmark and compare creative Costs

  • How to prepare a Negotiation Plan and practise its implementation

  • How to develop Policies and Guidelines specific for Marketing Services

  • How to determine Remuneration for each type of spend

  • How to ensure your projects are covered by appropriate Contractual clauses

  • How to monitor, measure and manage Agencies for long-term improvements



The format of this course includes:

  • Presentation slides

  • Videos and images of real brands to illustrate examples

  • Case studies, business games and group discussions

  • Instruction package to take away, including course notes and templates to re-use

  • Q&A throughout the course to ensure you understand how to apply concepts to work

  • A test at the end of the course which will allow you to identify where your gaps of understanding may be

  • Certificate of completion

  • Daily lunch, snacks and refreshments

  • BONUS: A 1-hour follow-up phone or video call within a month following this course is also included in the price, to ensure that you can appropriately apply what you have learnt with us, to your day-to-day job.


Your industry expert trainer is a Marketing Procurement professional with over 15 years experience in multinationals and international Marketing environments, including 11 with Procter & Gamble in Europe and the Middle East.


This course is also available for in-house delivery. Please contact us for details.      +971 4 455 8575


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All registrations are subject to our Terms & Conditions which are available here. Please read them as they include important information. By submitting your registration you agree to be bound by the Terms & Conditions in full.



A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.


Please chose preferred method of payment on registration form:

o  Company Cheque

In AED, from an UAE-based bank only.


o  Bank Transfer

In AED or USD, to the following account:

Bank:               MASHREQ BANK

A/C Name:        STRAUDICO FZE

IBAN:               AE19 0330 0000 1910 0017 322

Swift:               BOMLAEAD

Please note that all USD transfers should include an extra 6.00 USD per payment to cover bank clearing charges.


o  Credit Card

A member of our team will contact you to take the details.



In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.



If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a 200 USD / 735 AED administration charge.

Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome.


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